The business world has always had an influence on language,ranging from contributions like best practices and bandwidth,and this new words update highlights several words enteringOxfordDictionaries.com from the languages of business,corporate, and marketing.
商业世界总是对语言有所影响，商务领域贡献创造了一系列词汇，如 best practice(最优方法)和 bandwidth(带宽)。这次的新词专题中，我们来说说进入牛津在线词典的一些新词，它们来自商务、公司及市场营销语言。
As you might be able to guess, solopreneur refers to a ‘person who sets up and runs a business ontheir own’, covering a variety of duties. The combining form -preneur has become a productiveone in recent years, with words like technopreneur and intrapreneur finding their way into themainstream. Another related new word is owner-manager, referring to someone who both ownsand manages their own business.
With ride-sharing apps Uber and Lyft becoming more and more popular, it’s probably not asurprise to see the term owner-driver – which refers to a person who owns the vehicle that theyoperate for their job – on the rise.
This term refers to the ‘action or process of integrating a new employee into an organization orfamiliarizing a new customer or client with one’s products or services’. The word is derived from thesense of ‘on-board’ referring to being physically on a ship, plane, or spacecraft. The word is alsoused as a modifier, as in the ‘onboarding process’.
The adjective omnichannel is used to refer to ‘a type of retail which integrates the differentmethods of shopping available to consumers, e.g. online, in a physical shop, or by phone. Theword comes from the combination of omni- (‘all’) and channel. A similar term with a differentmeaning is multichannel, which refers to something that ‘employs or possesses many television orcommunications channels’.
With more and more data piling up every day on seemingly all aspects of our lives, a lot more thanjust business decisions are becoming data-driven, which refers to something ‘determined ordependent on the collection or analysis of data’. From online dating to journalism to dictionaries,data-driven activities are becoming more and more prevalent.